Music Videos

Taylor Swift "The Man"

On February 25, 2020, Swift announced via her social media accounts that the music video would be released in two days.[37] The video was directed by Swift, making it her official solo directorial debut.[38] Swift answered fan questions in the hour before the music video’s premiere on YouTube on February 27, 2020. She stated that the entire preparation for the music video—including planning meetings, creating mood boards, scouting locations, and costume and set design—took several months. She also confirmed that there would be many of her trademark “easter eggs” in the video.

The video features cameos from TikTok stars Loren Gray (the second most followed on the platform at the time) and Dominic Toliver, actress Jayden Bartels, and Swift’s father Scott Swift; actor Dwayne Johnson appears in a brief voice role.[40] The video’s production team includes producer Jil Hardin, executive producer Rebecca Skinner, assistant director Joe Osborne, cinematographer Rodrigo Prieto, production designer Ethan Tobman, and makeup artist Bill Corso.[41][42] Swift’s transformation involved a “muscle suit”, prosthetic makeup, eyebrow wigs, and facial sculptures, which took between four and six hours to apply each day.[42] She also worked with movement coaches Stephen Galloway and Spenser Theberge, as well as editor Chancler Haynes.[42] Visual effects were handled by Ingenuity Studios.[41]

Date:
Director:
Taylor Swift
Producer:
Jil Hardin

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