Music Videos
Rihanna "Rude Boy"
The accompanying music video for “Rude Boy” was directed by Melina Matsoukas,[54] who also directed the video for Rihanna’s previous single, “Hard” and was shot in January 2010 in Hollywood, Los Angeles, California. The video relies upon the use of greenscreen, and contains strong references to critically acclaimed famous artists, including Andy Warhol, Keith Haring, Salt-n-Pepa, M.I.A. and Jean-Michel Basquiat.[55][56][57] In an interview with Carson Daly on his radio show, Amp Radio, Rihanna described the video as “completely different from any other video” she had done before and “pretty freakin’ cool”. She explained its artistic qualities, and said, “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall-queen type.”[56] The video premiered on February 10, 2010, via the high-definition music video provider Vevo.[58]
The video features Rihanna in a multitude of vibrant, brightly colored, Caribbean-inspired scenes. In the opening scene, Rihanna approaches a drum kit, which she plays as the song progresses. During the rest of the video, Rihanna engages with a male extra and plays with a variety of props, including a zebra, a motorcycle and a stuffed lion; these scenes are intercut with scenes of Rihanna playing the drum kit.[56] Rihanna wears different outfits in the video, including a golden net bodysuit and a zebra-printed catsuit, which she wears while sitting atop a stuffed zebra. Rihanna performs various 1990s dancehall moves, such as the Bogle.[59]
Date:
January 10, 2010
Director:
Melina MatsoukasProducer:
Jil Hardin
