Music Videos
Richgirl "He Ain't Wit Me Now (Tho)"
The music video was shot in a studio in Los Angeles, California and directed by Ray Kay.[19][20] A behind the scenes look into creating the music video was released on April 29, 2009, showing interviews with the music video’s director and the members of the group RichGirl.[18] Member Lyndriette commented on the song’s video stating “The hardest thing about training for this video was just [the] how physical it was, dancing and getting choreography and having to become a ‘dancer’ for that period of time before you actually go in the shoot.”[18]
The music video for the single was released on May 22, 2009, revolving around the girls dressed in black costumes, dancing to the song in high spirit.[14] The video begins with all the girls walking to the front of the frame wearing tight latex outfits. As the bass of the song increases the camera begins to shake and ceases whenever the base or vocals aren’t as loud. The girls are later shown in full-length dancing, until the first verse starts. During Lyndriette’s verse she is shown lying down in a large black square frame which cuts between her being in the frame by herself or with men or ladies of the group in it. The music video continues with each girl on top of a square figure during their verse. Seven and Audra pose in a white square frame that is standing up, and Brave sings her verse on top of a box that is being spun around by men as she keeps her face towards the camera. The music video ends with the girls walking away from the first shot as the lights close.
Daniel of MTV Buzzworthy gave the video a very positive review stating “This ‘He Ain’t Wit You Now (Tho)’ clip is so off-the-charts summer stanknasty, we gotta do it backwards and roll it right now. As you heard in the video above, all this adds up to some serious heat.”[8] Daniel additionally complimented the girls by comparing their choreography to that of Michael Jackson and stating that they “create serious heat” once their vocals are added into the mix.[8] Rap-Up called the video “high-gloss” during its premiere.[2] Angel of ConcreteLoop favored the video, stating “They say the music biz goes in circles and it’s looking like the girl groups are definitely making a comeback.”[22] FADER complimented the song’s accompanying video as “BANANAS,” showing great anxiety over the group’s future, before complimenting Rich Harrison on forming a group like this.[15]
Date:
May 6, 2009