Music Videos
Beyonce "Freakum Dress"
The music video was co-directed by Ray Kay[37] and Beyoncé for the B’Day Anthology Video Album, which was released the same month:[38] it was one of eight videos shot in two weeks for the album.[39] The choreography was done by Danielle Polanco and Jonte’ Moaning, who used a 1980s retro set.[40] Beyoncé explained the concept of the video at MTV: “It’s probably the most flamboyant video, and the metallic dresses are so beautiful, they added so much color. I had to do a video for this song. Everyone wanted to know what a ‘freakum dress’ was, and you can’t really explain it, you have to see it. Everyone has their own version, so we had so many women — of different races, sizes, shapes, ages — because we all have those dresses we pull out when we need to shut it down.”[2]
After two weeks of shooting, Beyoncé decided to call her mother Tina. The latter designed thirty dresses for the video, with eight of them for her daughter.[2] Due to limited time, certain dress were sewed on the spot in approximately ten minutes each by taking fabric from one dress, making a slit in it, draping it and putting a belt on it.[2] The glasses that Beyoncé wears in the video were borrowed from her make-up artist, Francesca Tolot.[2] The video was finished in about eighteen hours of filming and it features Ebony Haith from the first cycle of America’s Next Top Model. Throughout the video, Beyoncé can be seen fixing her hair in a neon mirror and is surrounded by neon-constructed doors, catwalks and podiums.[2] It premiered on BET’s 106 & Park and on American Music Channel, among others, before the release of the video anthology.[2][41]
Date:
May 4, 2007
Director:
Ray KayProducer:
Jil Hardin
