Music Videos

Avril Levigne "What The Hell"

The video was directed by Marcus Raboy and recorded in 3D. It made its television debut on 23 January 2011,[32] on ABC Family[33] and on UK music channel 4Music. The New York Post criticized the video with its product placement for Sony and Abbey Dawn.[34] Mawuse Ziegbe of MTV said, “Avril Lavigne is officially back, and if her latest video ‘What The Hell’ is anything to go by, she’s still brimming with the pop-punk spunk that made her a superstar nearly a decade ago.”[33]

The video begins with Lavigne in her bra and panties lying in bed with her love interest, played by Spencer Hill. She gets out of the bed, applies her two fragrances, Black Star and Forbidden Rose, locks her love interest in a walk-in closet, and leaves the house. She walks down the road and steals a taxi. Lavigne’s lover begins to chase her on a bike. She gets out of the taxi, which crashes into another vehicle. Lavigne stops to play in a basketball court with other men at the Sixth Street Viaduct. Her love interest finds her, and she runs into a vintage clothing store with an Abbey Dawn collection. Lavigne’s mother, Judy, makes a cameo appearance as a clerk in the clothing store. Lavigne starts to grab various items of clothing, mainly pieces from Abbey Dawn. She changes, and walks through the store to a venue. Lavigne waits for her boyfriend in the corridor, and sings the bridge to him. She then runs to the stage and begins performing the final chorus with her band. She stage dives, and finds her love interest in the crowd. The video ends with Lavigne and her lover again lying in bed as she winks at the camera.

Date:
Director:
Marcus Raboy
Producer:
Jil Hardin

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