The video was directed by Jessy Tererro and produced by Jill Hardin and Darrell “Digga” Branch.[3] The song’s music video is about 50 Cent’s shooting from May 24, 2000, when he was shot 9 times in Queens, New York, United States. Mekhi Phifer appears in the video as 50’s hitman. Adam Rodriguez and Rory Cochrane, both stars of CSI: Miami at the time of production, appear as detectives. Gabriel Casseus appears as a person who is allied with the person that shoots 50 Cent. Tommy Lister appears as one of 50 Cent’s associates. G-Unit members Lloyd Banks and Young Buck make cameo appearances.